Times are changing, so are we. Our experiences with digital advertising have taught us one thing: viewability cannot be measured without measuring what users actually view, for how long, in what order, how they interact with the content, and their emotional reaction.
Adsata optimizes viewability by providing biometric marketing solutions.
Only 2 % of the total interaction with digital content is physical (i.e. clicks & mouse movements), whereas 98% of the users’ interaction is completely visual. – “Eye Tracking for Visual Marketing” by Fredericus Gerardus, Maria Pieters, and Michel Wedel
Adsata combines its technology to tap into the 98% of the visual interaction with a users’ screen and provides data-backed marketing insights and solutions.
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