About Adsata

Adsata is a webcam-based eyetracking platform for understanding users' visual interaction with digital media and is under development by Adsata.

Our goal#

Our browser-based software transforms traditional laptop webcams into fully functional eye-tracking labs for images, videos and complete websites. This gives UX designers, store owners, online advertisers and all other digital product designers decisive insights into the interaction of their users in the shortest possible time - remote and freely scalable. Our unique selling proposition lies not only in the user interface for data collection, but especially in the analysis of the collected eye-tracking data.

Based on this data, objective design decisions can be made that significantly improve user experience, increase conversion, or optimize shopping processes.