Each time someone participates in your eyetracking study, you will be able to see each inidivudal “session” as a single scanpath for that participant.
Data Visualisation and Event Detection
Area Of Interest (AOI) Statistics
Of course, quantitive data gives you the power to draw useful conclusions from your data. Our platform allows you to define your Areas Of Interest on your media (images, videos, websites) and then gives you statistics, such as:
- First Visual Entry in AOI
- Time Spent Inside AOI
- Fractions of Total Time
From UX design to Market & Academic Research, eyetracking has historically been a tool for those who want to test and validate the visual interaction of users with screens in different contexts. Traditionally, such eyetracking studies were only possible using hardware. This changed with the advent of webcam-based eyetracking systems in the last decade!
Adsata’s webcam-only eyetracking software converts commodity webcams into fully-functional eyetrackers, and it also allows you to do this through the web! This powerful tool enables eyetracking data to be collected remotely, and studies to be scaled outside lab environments without the need for eyetracking hardware.
After collecting your sessions from any number of participants, you can aggregate all gaze data into heatmaps. You can also segment your data based on quality of the gaze data, demographics, and time.
Are you interested?
Mansfelder Str. 56
06108, Halle (Saale)
Tel: 0345 22603892
AG Stendal: HRA 6269
Webcam based eyetracking was made possible by pioneers during the last decade. However, their focus so far has been on how to convert webcams into eyetrackers and on the accuracy of the data collected, but not so much on how to present and process this data.
Adsata takes this a step further by focusing on how to get the most insights from gaze data. For this purpose we have decided to dedicate our time and resources towards building tools that will help you understand visual interaction with your content better. Adsata is developing unique visualisation methods and a Machine Learning based gaze events (e.g. fixations, saccades, etc) capture system, which will give you new insights like never before.
We would be happy to discuss your use case, our technology, or any other general topics you want to talk about.
Eyetracking for the web
Please click on the buttons above to see more info below.