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Understand how

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Improve conversion rate and UX

Test usability and how users interact with your website or webshop to find out where you lose users.

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Make design decisions with confidence

Get unbiased feedback and increase confidence in your designs.

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Gain User Insights

Understand the impact of marketing campaigns, market/product research and academic research.

Our Workflow

Understand the workflow of Adsata's webcam eyetracking system.

Built for Exploratory Data Analysis (EDA).

Its as easy as 3 steps! Click on the buttons below to see the workflow:

Create a study, upload a stimulus, configure the settings.

Publish the study, generate a link, and share it with your participants.

As the participants take the study, explore all data on the Insights dashboard.

How to gain insights

Whether you are a UX designer, a web developer, a media house, or a marketing professional: make decision Supported by data rather than gut feeling. Adsata provides a set of qualitative and quantitative tools to understand your study data.

Improve Conversions & UX with


Adsata offers  aggregated heatmaps to draw basic insights into your eyetracking data. See what your study participants look at on average or what not at all.

Nice and clean way to understand what and where was looked at the most in a study.

Improve Conversions & UX with


Aggregated Hexbins are, in short, a simple way of grouping sets of gaze data into groups of similar values for purposes of visualisation. Why Hexagons? Well they tessellate nicely and don’t suffer from the same problems as heatmaps which don't give you corner edges to see clear differences.

Control the radius and transparency of Hexbins to scale your eyetracking insights.

Visualize user behavior with

Path Plots

As the name suggest, path plots allow you to discover how the majority of participants consume the page/image content. Segmentize users to compare the activity paths as well as the content navigation flow and duration time.

Clicking on a path gives you further data on the individual paths.

Make data driven decisions with

Fixation Metrics

Fixation metrics can be summarized by a few main properties, including fixation locations, durations, and temporal ordering (sequence) of fixations. Adsata provides the essential analytic data of your participants through these fixation metrics. What's fascinating is that you don't need any additional cumbersome software for this.

Let the metrics decide what is being viewed, for how long, and in what order.

Get accurate results.

Our tests have shown that 95% of the gaze points predictedby Adsata fall within 110-150px of what is being looked at. You can imagine this to be the same size as the "G" on Google's homepage.

Fully GDPR compliant.

Adsata uses edge Machine Learning methods to do all the eyetracking on the participant’s browser and in real-time. No facial coding, video recordings, or images ever leave the browser. The user data is absolutely secure and 100% GDPR compliant.

Online and Remote.

Let participants from all over the world take part in your eyetracking study whenever they want. Our tool gives you maximum flexibility.

Save time and money.

Save money for expensive equipment and time setting it up by creating, running and analyzing multiple studies at a time. We provide an easy UX to create eyetracking studies, insanely fast.

Make data driven decisions

Start collecting insights

Whether you're a UX designer, a web developer, a media house, or a marketing professional: make design decisions Supported by data rather than gut feeling. With Adsata, it's easy enough to set up scalable and secure eyetracking studies.

No credit card required.

Fully GDPR compliant.

95% predictions fall in 110-150px.

Supported by

Media Lab BayernEFREInvestforum