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Marketing lecture at Martin-Luther-University Halle-Wittenberg

· One min read
Taimur Khan

This year, Prof. Dr. Nicolas Zacharias of Martin-Luther-University invited adsata to his course "Marketing in the digital age" for a lecture again. This is the third year adsata has been given the chance to introduce bachelor-level Marketing students to the benefits of using webcam eyetracking in marketing research.

The slides for the lecture can be found below: