Calibration
Just like eyetracking hardware in the lab, Adsata's eyetracking software needs to be calibrated. Calibration means that coordinates on the screen are assigned to specific positions of the participant's eyes. Therefore, the participant has to click on a circle with the mouse while looking at it. Adsata's eyetracking software is thus trained to later infer where the participant is looking from the positions of his/her eyes.